How to develop an ethical and non-biased AI application in an undoubtedly biased and unbalanced society? Can AI be the holy grail by developing more balanced societies that overcome traditional inequality and exclusion? It is too early to say, and it seems apparent that we will witness many trial-and-error phases before achieving a consensus on what and how AI might be used ethically in our societies. Much like institutional racism, which requires fundamental shifts in the overall ecosystem, the problems in AI development also call for a similar change to create better output. Behind the development and implementation of algorithms, there are developers and specific people in power positions.

"Okay, Google, what's the weather today?" "Sorry, I don't understand." Does the experience--interacting with smart machines that don't respond to orders--sound familiar? This failure may leave people feeling dumbfounded, as if their intelligence were not on the same wavelength as the machines'. While this is not the intention of AI development (to interact selectively), such incidents are likely more frequent for "minorities" in the tech world. The global artificial intelligence (AI) software market is forecast to boom in the coming years, reaching around 126 billion US dollars by 2025.